Library

Saeed Ferguson®

Creative Director based in Philadelphia.

About Me

Newsletter for People Who Make Things

Tools, insights, and real talk from someone who’s built a brand, told stories with Nike, and stayed close to the craft. For people building brands, ideas, and independent careers.

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Creative Toolkits

These toolkits distill 15+ years of real-world creative work—streetwear, brand building, photography, production, retail, and more—into practical resources you can use to build what you believe in.

Creative tools grounded in experience—not theory. From managing a streetwear shop to launching All Caps Studio, these kits are here to help you create, grow, and stay rooted in your vision.

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